Target Audience Research

Pop

The typical target audience for the pop genre are 12 - 20 year olds, mainly consisting of females. Out of all the genres of music Pop is one of the genres that get most media attention, such as youtube or music channels 

The typical pop fan will mostly learn about new music from Music channels or the internet, they are your typical teenager. Normally the friends of said teenager will have the similar music taste and go to concerts together. There is no typical dress code of a pop fan, they will wear what is fashionable at the time, rather than wearing what pertains to their genre.

Rap

Rap target audience are somewhat polar opposite to the target audience of the Pop genre. The target audience is are typically male teenagers/adults between the ages of 16-30. The target is much more mature as there are songs typically rife with profanities.  The typical rap fan would be mostly dressed in black normally wearing baggy clothing or trendy hats, large jewellery such as chains or earrings will also be part of the fashion Your typical rap fan would enjoy going out with a large group of friends particularly late at night, they are not one to go to many concerts but will go if the opportunity arises.

Rock

Compared to other genres, the rock genre typically has an equal divide in its demographic. There is a somewhat equal divide between the number of females and males, they are normally around 14 - 40+ . Typically young rock fans will clad themselves in black or leather, clothes typically consist of converse shoes and skinny  jeans. Older rock fans will normally be wearing leather and have tattoos. Your typical rock fans will attend most rock concerts even if the band playing are not their favorite. Often they will play an instrument to play along to their favorite songs. There is little distinction in audience of rock and the genres other variations.

Music Channels

MTV Music Channel
MTV is a non stop music entertainment channel that was launched on the 1st February 2011 and is owned and operated by Viacom International Media Networks Europe. MTV Networks Europe announced the idea of a non stop music channel in January 2011. The channel launched in both the United Kingdom and Ireland replacing MTV Shows.  The MTV Music channel later launched in Italy on the 1st March replacing MTV Plus. The audience for MTV is mainly 13-20 year olds both genders. 

4Music 
4Music is a music and entertainment channel in the United Kingdom and some Television providers in the Republic of Ireland. The channel replaced the hits when it launched on the 15th of August 2008, it is available on Freeview, Virgin Media and Sky. 4Music airs programs such as Todays 4Music top 10, official top 20 and UK top 40. 4Music has a broader audience of 13-35 due to the range of music they play.

VIVA
Viva(VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel replaced TMF when it launched on the 26th October 2009. The channel is owned by the same company that owns the MTV music channel, Viacom International Media Networks Europe. The audience for Viva ages between 13-20 the channel is very similar to MTV as they often air the same television programs and genres of music.

Scuzz
Scuzz is a british music television channel launched on the 17th April 2003 and is one of the highest rated rock TV channel in the UK. It is owned and operated by CSC Media Group (Sony Pictures Entertainment). Scuzz broadcasts mainstream rock, pop punk and metal specialising in the hardcore and metal genres. The channel plays many exclusive music videos for their first time as well as live concerts for example, Slipknot. Scuzz often have band take overs, which is where artists present music video shows and talk about what the liked about the song/video. The audience for Scuzz is very genre specific ageing between 15-25.

Kerrang!

Kerrang! TV is a digital television channel that is loosely connected to the magazine Kerrang, the channel is owned by Box Television. Since 2005 all of the programme content is music videos where people are able to text in requests that they can add to the playlist. The playlist is mainly metal and pop punk/skate punk. Kerrang! is very similar to Scuzz in the sense that the audience ranges between the age of 15-25.

Special Effects Research

Special Effects Research
Special Effects are defined as the illusions or tricks of the eye used in the film, television, theatre, video game and simulator industries to simulate the imagined events in a story or virtual world beyond the range of normal photography or recording, as simulated fires or earthquakes, explosions, thunder and lightning, miniaturized or enlarged images, or other optical or electronic distortions.

I want to research into a variety of special effects to see what would look good in our music video when we make it. Due to the tone of the music video which is about reflection and sorrow. Because of that we will probably use a filter to washout the colour from a footage so the colours are colder or not there at all. We plan to use some panning camera angles in our video, due to this we would use some software to stabilise the shot. As our camera is not a fully HD camera for filming we will probably use the sharpen tool to focus the image more. We may also use slow motion to slow down some of our footage so as the footage can be viewed easily taking in every detail.

https://www.youtube.com/watch?feature=player_embedded&v=oxNlobK4Hz8

Digipak Analysis

https://www.youtube.com/watch?feature=player_embedded&v=K82Yp731o_Y

Typical with digipaks, the Deftones digipak "Diamond Eyes" contains the music CD as well as a Dvd Normally containing behind the scenes content from the band. The digipak has the album art on the front where as the on the back theres is a track listing as well a synopsis of DVD content. The album could have some tribute to the comatosed bassist Chi Cheng. The connection between an owl and "Diamond Eyes" could symbolise the overwatch and the thought the band has towards the bassist as he recovers from his state. The first inside cover contains a brief introduction to the band and the album, a feature that is rarely seen among popular artists digipaks. One could argue that these introductions help the band/artist retain a strong connection with their fan base. The contrasting colours of Black and orange could represent the feeling the band is going through at the moment as they progress without Chi Cheng. This album certainly doesn't produce highs as "White pony" did however it shows progression from a recent tragedy. The art and colour scheme is certainly typical of Nu- Metal digipaks, Diamond eyes undoubtedly follows this trend.

Music Genres

Pop Music

Pop music is an abbreviation from popular music. The term 'pop' is recorded as being used for the first time in 1926 in regards to music that had a popular appeal, however it originated in its modern form in the 1950's and is often understood to be commercially recorded music that is aimed at the youth market. There are main elements that define the pop genre, however it often uses elements from other styles such as dance and rock as pop is generally very electric. The main elements of pop are: the songs are normally short to medium in length, have melodic tunes and often follow a simple format. The target audience for the pop genre is typically between 16-21 however it is popular within a variety of age groups. Some examples of current pop artists are: Miley Cyrus, Taylor Swift, Ed Sheeran and Jessie J. 



RnB Music
RnB is an abbreviation from Rhythm and Blues. It is a genre of popular african american music that originated in the 1940's. Commercial RnB music around the 1950's usually consisted of guitars, bass a piano and sometimes background vocalists. The lyrical themes of most RnB songs focus on the experience of pain and the quest for freedom, failures, triumphs and aspirations. The target audience for the RnB genre are 16-25 year olds which would be teenagers and young adults of both genders, demographic category E. Some examples of current RnB artists are: Nelly, Chris Brown and Rihanna. 


Rock Music 
Rock music is a genre of popular music that originated as Rock and Roll in the 1950's. The rock genre developed into a range of different styles in the 1960's. It is heavily influenced by other music genres such as rhythm and blues and Country, artists of the rock genre will normally be part of a group (band) and use electric guitars, drums and electric bass guitars. There are many different styles of rock that come under the genre, for example: Death rock, Punk rock, Heavy metal and Alternative rock. The target audience for the rock genre is typically people between the ages of 16-25 years old. Some examples of current rock bands are: Foo Fighters, Paramore and Fall out boy.  





Country Music
Country music is a genre of American popular music that originated in Southern United States in the 1920's and became popular in the 1940's. It is very similar to American folk music and Western music. Country music usually very simple, consisting of ballads and dance tunes, it is mostly string instruments that are used such as: banjos, fiddles and acoustic guitars. The target audience for country music ranges between 18-30 years of age and is a broad audience of both genders. Some examples of current popular Country music artists are: Carrie Underwood, Tim Mcgraw and Keith Urban.